Privacy Notice


The practice aims to meet the requirements of the Data Protection Act 2018, the General Data Protection Regulation (GDPR), the guidelines on the Information Commissioner’s website as well as our professional guidelines and requirements.

The data controller is Dr Arta Vahdaty. The information Governance Lead is Mrs Mary Holroyd.

This Privacy Notice is available on the practice website at, at the practice reception, by email at, by writing to us at Shiraz Endodontics, 389 Warwick Road, Solihull, West Midlands B91 1BJ or by calling us on 0121 709 1660.


You will be asked to provide personal information when you are referred to the practice. The purpose of us processing this data is to provide optimum health care to you.


The categories of data we process are:


  • Details about referring dentists.

  • Personal data for the purposes of staff and self-employed team member management;

  • Personal data for the purposes of marketing;

  • Special category data including health records for the purposes of the delivery of health care;

  • Special category data including health records and details of criminal record checks for managing employees and contracted team members.


We never pass your personal details to a third party unless we have a contract for them to process data on our behalf and will otherwise keep it confidential. If we intend to refer a patient to another practitioner or to secondary care such as a hospital we will gain the individual’s permission before the referral is made and the personal data is shared.


  • Personal data is stored in the EU whether in digital or hard copy format 

  • Personal data may be stored in the US in digital format when the data storage company is certified with the EU-US Privacy Shield

  • Personal data is obtained when a patient is referred to the practice.


The lawful basis for processing special category data such as patients’ and employees’ health data is:


  • Processing is necessary for the purposes of preventative or occupational medicine, for assessing the working capacity of the employee, medical diagnosis, the provision of health or social care or treatment or management of health or social care systems and services on the basis of Union or Member State law or a contract with a health professional;




  • Processing is necessary for the establishment, exercise or defence of legal claims or whenever courts are acting in their judicial capacity.


The lawful basis of processing personal data such as name, address, email or phone number is:

  • Consent of the data subject;

  • Processing is necessary for the performance of a contract with the data subject or to take steps to enter into a contract;

  • Processing is necessary for compliance with a legal obligation; and

  • Processing is necessary to protect the vital interests of a data subject or another person.

The retention period for special data in patient records is a minimum of 10 years and may be longer for complex records or circumstances in order to meet our legal requirements. The retention period for staff records is 6 years. The retention periods for other personal data is 2 years after it was last processed. Details of other retention periods are available in the Record Retention (M 215) procedure available from the practice.

You have the following personal data rights:


  • The right to be informed;

  • The right of access;

  • The right to rectification;

  • The right to erasure (clinical records must be retained for a certain time period);

  • The right to restrict processing;

  • The right to data portability; and

  • The right to object.


Further details of these rights can be seen in our Information Governance Procedures (M 217C) or at the Information Commissioner’s website. Here are some practical examples of your rights:


  • If you are a patient of the practice you have the right to withdraw consent for important notifications, newsletters, surveys or marketing (if and to the extent actually carried out by the practice. You can inform us to correct errors in your personal details or withdraw consent from communication methods such as telephone, email or text. You have the right to obtain a free copy of your patient records within one month.


  • If you are not a patient of the practice you have the right to withdraw consent for processing personal data, to have a free copy of it within one month, to correct errors in it or to ask us to delete it. You can also withdraw consent from communication methods such as telephone, email or text.

Comments, suggestions and complaints


Please contact Dr Vahdaty at the practice for a comment, suggestion or a complaint about your data processing at, or by writing to or visiting the practice at Shiraz Endodontics, 389 Warwick Road, Solihull, West Midlands B91 1BJ or by calling on 0121 709 1660. We take complaints very seriously.  


Visitors to our website


When someone visits we collect standard internet log information and details of visitor behaviour patterns. We do this to find out things such as the number of visitors to the various parts of the site. We collect this information in a way which does not identify anyone. We do not make any attempt to find out the identities of those visiting our website. We will not associate any data gathered from this site with any personally identifying information from any source. If we do want to collect personally identifiable information through our website, we will be up front about this. We will make it clear when we collect personal information and will explain what we intend to do with it.


Use of cookies by Shiraz Endodontics


Cookies are small text files that are placed on your computer by websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site.

  • Cookie: Google Analytics

  • Name:  _utma _utmb _utmc _utmz

  • Purpose: These cookies are used to collect information about how visitors use our site. We use the information to compile reports and to help us improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited.

  • More information: Click here for an overview of privacy at Google

Most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit  


Links to other websites


This privacy notice does not cover the links (if any) within this site linking to other websites. We encourage you to read the privacy statements on the other websites you visit.


Changes to this privacy notice


We keep our privacy notice under regular review. This privacy notice was last updated on 10th June 2018.


If you are unhappy with our response or if you need any advice you should contact the Information Commissioner’s Office (ICO). Their telephone number is 0303 123 1113, you can also chat online with an advisor. The ICO can investigate your claim and take action against anyone who’s misused personal data. You can also visit their website for information on how to make a data protection complaint.